Activating the framework
We believe this focused and targeted investment in a smarter engagement framework, coupled with our bold engagement narrative, can deliver significant impact and return for the university over the next 5 years.
Making Birmingham the most plugged-in university in the world is an ambitious idea that can capture the imagination and set us apart as leaders in the sector, drawing attention, creating interest and stimulating new partnerships. At the same time, our new engagement framework will ensure that our ambition translates into tangible action.
Public and Cultural Engagement at the University Â鶹¾«Ñ¡ has the potential to differentiate and elevate our student experience; driving demand and supporting our broader student recruitment activity.
Engagement thinking and ideas will be central to our campus transformation plans; helping to make the most of our excellent transport links and the extraordinary space we have, to bring more people to us, create more vibrant and stimulating experiences and open up more opportunities to generate social and commercial value.
Our new strategy and our engagement framework will focus our energy and ingenuity more acutely on Birmingham’s future; helping to mobilise the university to identify and plug into the communities that would benefit most, and making sure we invest our time and resources into supporting
the city’s growing technology, innovation and creative industries.
Research engagement
Our strategy and framework will plug the power of engagement directly into our core research work; helping to improve our REF performance, further enhancing our reputation in the sector and the community and encouraging a sense of pride and belonging amongst our people. Our framework will enable and support new and novel research and increase our impact through promoting, developing and enabling excellent public and cultural engagement practice.
Community engagement
Our new public and cultural engagement strategy and framework will help us build and manage deeper, more meaningful long-term relationships with community partners and stakeholders, creating continuity, building trust, and delivering public good. We will connect academics and students with local communities – in Birmingham and Dubai – to share knowledge, tackle challenges and help make the world a better, fairer, healthier place.
Campus as destination
Engagement thinking and ideas will be central to our transformation plans; helping to make the most of our excellent and improving transport links and the extraordinary space we have, to bring people to us, create vibrant experiences and open up opportunities to generate social and commercial value. We will bring the campus to life by curating and animating our spaces, developing our cultural engagement offer for students and staff, and attracting and welcoming the public and local communities through a coordinated approach and promotion of our programmes.
Shaping the new civic
Our strategy and framework will help stimulate and enable a new discourse on what it means to be ‘Civic’ in the 21st Century. As part of our ‘Fairer World’ research theme, we will embrace our civic roots, connecting strategically and practically with local and regional stakeholders and becoming a leading Russell Group voice in the civic space.
Student experience
Public and Cultural Engagement at the University Â鶹¾«Ñ¡ has the potential to differentiate and elevate our student experience above others in the sector; driving demand and supporting our broader student recruitment activity. Our framework will create new public and community engagement learning opportunities for our students, enriching their educational experience, contributing to their wellbeing through our cultural assets and connecting them with cultural institutions and local communities.