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The proposition

These days, it’s not enough to say we’re open and wait for people to knock on our door. It’s not enough to create connections that inform our research, secure funding or draw in students. It’s not enough to be an amazing source of inspiration and energy.

To make Birmingham the most plugged-in university in the world

If we’re going to play our part in full, we have to be prepared to get up, go out and plug in.

At the university Â鶹¾«Ñ¡, we were born plugged in. Plugged into a moment in history. Plugged into a thousand trades. Plugged into an engine room city and, through it, to a world of change. That’s why, today, we’re on a mission to make Birmingham the most plugged-in university in the world, to step up and take the risks worth taking to help make sure we activate every ounce of positive energy we have.Being plugged in works both ways. It means plugging ourselves into the world and plugging the world into us, connecting with people in the space of culture and ideas to stimulate new things, go faster, change states, magnetise and reboot. Because we believe when we plug in, we light up.

Light painting of a heart

Principles:

Go deep and meaningful

Being plugged in is about going deep and meaningful. Building close and lasting relationships with people, communities and organisations and making the effort to create shared meaning
between us.

Break barriers, cross borders

It’s about breaking barriers and crossing borders. Reaching out beyond established friends and partners to make new connections. Opening doors, building bridges and challenging ourselves to empathise and understand.

Engage in conversations

And it’s about engaging in conversations. Not just sharing what we know, not just listening, but real dialogue that affects and energises both sides.

And when we plug in, the energy we generate and release together has an impact.

Make the world better, faster

We want to make the world better, faster. Being plugged in helps speed up positive change by getting the transformative power of knowledge and ideas out into the open.

Free up knowledge and opportunity

Being plugged in is also about who has access to that transformative power. We want to free up knowledge and opportunity for more people, so that positive change can flow to and from all parts of society.

Share the love

And finally, being plugged in is about leaving a legacy of understanding between people and communities. We use the power of knowledge, ideas, stories and culture to spark positive change, bring energy and share the love.