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DTSTAMP:20160519T120100Z
DTSTART:20160524T110000Z
DTEND:20160524T130000Z
SUMMARY:Habitus, doxa, and ethics: insights from advertising in emerging markets in the Middle East and North Africa, Consumption Markets & Culture
UID:www.birmingham.ac.uk/117309
DESCRIPTION:This event is part of the Department of Marketing Research Seminar Series.\n
 Minette E. Drumwright & Sara Kamal (2016) Habitus, doxa, and ethics: insights from advertising in emerging markets in the Middle East and North Africa, Consumption Markets & Culture, 19:2, 172-205, DOI: 10.1080/10253866.2015.1080165 \n
 Lunch will be provided so please email P.Warrington@bham.ac.uk to confirm attendance.\n
Abstract 
 The advertising industry influences culture through its pervasive messages that reflect and shape culture and through the role that advertising practitioners play as cultural intermediaries. As such, the manner in which advertising practitioners confront ethical issues is important. Drawing on Bourdieu’s theory of practice, this paper examines how the perceptions, practices, and discourses of advertising practitioners in the Middle East and North Africa influence the advertising field’s habitus and doxa. It demonstrates that understanding ethical problems is enhanced by examining them as macro, meso, and micro phenomena. However, that is not enough. Understanding how factors at the three levels interrelate, interact, and reinforce one another is critical to understanding the habitus. Underlying biases that shape the doxa can be explained by ideas central to behavioral ethics. A better understanding of the forces that shape the habitus and doxa with respect to ethics is key to moving toward a culture that encourages ethical advertising practices. \n
LOCATION:Room G03 University House
STATUS:CONFIRMED
TRANSP:OPAQUE
CLASS:PUBLIC
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