BEGIN:VCALENDAR
PRODID:-//University Â鶹¾«Ñ¡//Events//EN
VERSION:2.0
CALSCALE:GREGORIAN
METHOD:PUBLISH
BEGIN:VEVENT
DTSTAMP:20190211T121100Z
DTSTART:20190214T140000Z
DTEND:20190214T150000Z
SUMMARY:Market opportunities in the modest fashion industry
UID:www.birmingham.ac.uk/159669
DESCRIPTION:This event is part of the Department of Strategy and International Business Research Seminar series.\n
 Speaker: Dr. Diala Kabbara, University of Pavia, Italy\n
 Identifying the key environmental and cultural factors has been a persistent challenge for market opportunity discovery. Although modest fashion industry has been a context of growing academic and managerial interest, there has been little research attention to the relationship between environment and market opportunity discovery in modest fashion industry. Building on entrepreneurship and consumer research, the main objective of this seminar is to propose a conceptual model for identifying key environmental and cultural factors as drivers of market opportunity discovery. Future research recommendations and implications for the UK modest fashion industry are also discussed.\n
LOCATION:Room 114 Law Building
STATUS:CONFIRMED
TRANSP:OPAQUE
CLASS:PUBLIC
END:VEVENT
END:VCALENDAR