Dr Mike Molesworth

Dr Mike Molesworth

Department of Marketing
Associate Professor in Marketing

Contact details

Email
m.molesworth@bham.ac.uk
Address
University House
University 麻豆精选
Edgbaston
Birmingham
B15 2TT
UK

Mike Molesworth is an Associate Professor in Marketing. He has been teaching marketing communications, including digital marketing since 1999. His current research interests include the consumption of digital goods and engagement with online platforms, and aspects of business ethics and responsibilities in the use of digital media. His research uses qualitative approaches, including psychoanalytic interpretations of manager and consumer behaviours.

Qualifications

  • PhD Consumer Culture
  • CIM Dip
  • PGCTHE
  • BA(Hons) Advertising Management

Teaching

Mike Molesworth teaches on the following modules: 

  • LM37281 Marketing Communications
  • LM31673 International Brand Management
  • LI32116 Consumer Behaviour

Postgraduate supervision

Mike Molesworth Is an experienced PhD supervisor. He is interested in supervising projects related to:

  • Critical marketing
  • Consumer culture, especially related to digital media
  • Psychoanalytic approaches to consumer culture, or marketing
  • Corporate responsibility, especially related to new technology

Publications

Recent publications

Article

Molesworth, M, Grigore, G, Patsiaouras, G & Moufahim, M 2024, '', Marketing Theory, pp. 1-19.

Husain, S, Molesworth, M & Grigore, G 2023, '', Journal of Marketing Management.

Denegri-Knott, J, Jenkins, R, Molesworth, M & Grigore, G 2023, '', Marketing Theory.

Truong, HB, Jesudoss, SP & Molesworth, M 2022, '', Journal of Consumer Behaviour, vol. 21, no. 4, pp. 828-841.

Mardon, R, Denegri-Knott, J & Molesworth, M 2022, '', Journal of Consumer Research.

Grigore, G, Molesworth, M, Vontea, A, Basnawi, AH, Celep, O & Jesudoss, SP 2021, '', Journal of Business Ethics, vol. 174, no. 4, pp. 763-782.

Grigore, G, Molesworth, M, Von葲ea, A, Basnawi, AH, Celep, O & Jesudoss, SP 2021, '', Journal of Business Ethics, vol. 174, no. 1, pp. 65-88.

Grigore, G, Molesworth, M, Miles, C & Glozer, S 2021, '', Organization, vol. 28, no. 1, pp. 186-207.

Molesworth, M 2020, '', Marketing Theory, vol. 20, no. 2, pp. 159-165.

Ali, I, Ali, M, Grigore, G, Molesworth, M & Jin, Z 2020, '', Journal of Business Research, vol. 117, pp. 825-838.

Husain, S, Molesworth, M & Grigore, G 2019, '', Marketing Theory, vol. 19, no. 3, pp. 367-390.

Molesworth, M & Grigore, G 2019, '', Marketing Theory, vol. 19, no. 4, pp. 467-488.

Jenkins, R & Molesworth, M 2018, '', Marketing Theory, vol. 18, no. 3, pp. 327-347.

Molesworth, M, Grigore, GF & Jenkins, R 2018, '', Marketing Theory, vol. 18, no. 1, pp. 121-146.

Comment/debate

Cluley, R & Molesworth, M 2024, '', Consumption, Markets and Culture.