Dr Mahmoud Zakarneh is an Assistant Professor in Marketing at Birmingham Business School (BBS), Dubai campus. He joined BBS in 2022, teaching at the Postgraduate Taught level (MSc.). Prior to joining BBS, he was part of the Kent Business School (KBS) teaching team since 2018 and was appointed to a lectureship in 2020. His educational background includes a BSc in Marketing from the University of ...