Dr Do臒a Istanbulluoglu

Dr Do臒a Istanbulluoglu

Department of Marketing
Lecturer in Marketing

Contact details

Email
d.istanbulluoglu@bham.ac.uk
Twitter
Address
University House
University 麻豆精选
Edgbaston
Birmingham
B15 2TT

Dr Doğa Istanbulluoglu is a lecturer in the Department of Marketing. Her research interests focus on consumer behaviour on social media with a particular interest in consumer complaining, WOM and user-created content.

Qualifications

  • Postgraduate Certificate in Academic Practice, (Distinction) Centre for Learning and Academic Development, University 麻豆精选 (2017)
  • PhD in Marketing, University 麻豆精选 (2014)
  • MSc (Merit) in Marketing, University 麻豆精选 (2008)
  • BSc (High Honour) in Business Management, Bilkent University, Turkey (2007)

Biography

Doğa Istanbulluoglu is a lecturer in the Department of Marketing. She holds a Ph.D. (2014) and M.Sc. (2008) in Marketing from the University 麻豆精选, and B.Sc. (2007) in Business Administration/Management from Bilkent University in Turkey. 

Her research interests focus on online consumer behaviour on social media. Her expertise lies in understanding how and why consumers behave, with specific focus on consumption using online communication channels. These include behaviours around shopping, decision making, evaluating and post-purchase activities such as complaining and boycott behaviour. Her work has been published in the European Journal of Marketing, Computers in Human Behaviour, Journal of Retailing and Consumer Services, and the Information Technology and People.

Teaching

Doğa is the module leader for ‘Research Methods’ (UG Yr 2) 

Postgraduate supervision

Doğa has the following research interests:

  • Online/Offline Consumer Behaviour
  • Complaining Behaviour
  • Complaint handling
  • Online/Offline Word-of-mouth
  • Anti-consumption / Boycott

Research

Dr Istanbulluoglu’s expertise lies in understanding how and why consumers behave, with specific focus on consumption using online communication channels. These include behaviours around shopping, decision making, evaluating and post-purchase activities such as complaining and boycott behaviour. Within this area, she is most interested in the behaviours that could be considered ‘negative’ such as consumer complaining, negative word-of-mouth, anti-consumption, and other problematic usage behaviours like addiction.

Other activities

EDI representative for Marketing Department

PGTA Coordinator for Marketing Department & Strategy and International Business Department

Publications

Recent publications

Article

Harris, L & Istanbulluoglu, D 2025, '', European Management Review.

Istanbulluoglu, D & Sakman, E 2024, '', European Management Journal, vol. 42, no. 1, pp. 11-22.

Moraes, C, Istanbulluoglu, D, de Frutos, NG & Magrizos, S 2024, '', Sociology, vol. 59, no. 2, pp. 341-362.

Istanbulluoglu, D & Harris, L 2023, '', European Journal of Marketing.

Pressey, A, Houghton, D & Istanbulluoglu, D 2023, '', Information Technology & People.

OZ, S & Istanbulluoglu, D 2021, '', Accounting Perspectives.

Kawaf, F & Istanbulluoglu, D 2019, '', Journal of Retail and Consumer Services, vol. 48, pp. 144-153.

Athwal, N, Istanbulluoglu, D & McCormack, S 2019, '', Information Technology & People, vol. 32, no. 3, pp. 603-626.

Houghton, D, Pressey, A & Istanbulluoglu, D 2019, '', Computers in Human Behavior, vol. 104, 106153.

Abstract

de Frutos, NG, Istanbulluoglu, D, Magrizos, S & Moraes, C 2023, '', 9th International Symposium on Marketing Ethics and Corporate Social Responsibility, Bristol, United Kingdom, 16/04/23 - 18/04/23 pp. 1.

Conference contribution

de Frutos, NG, Magrizos, S, Moraes, C & Istanbulluoglu, D 2023, . in 2023 European Association of Consumer Research. 2023 European Advances in Consumer Research, Amsterdam, Netherlands, 6/07/23.

de Frutos, NG, Magrizos, S, Moraes, C & Istanbulluoglu, D 2023, . in D Vrontis, Y Weber & E Tsoukatos (eds), 16th Annual Conference of the EuroMed Academy of Business (EMAB): Business Transformation in Uncertain Global Environments. EuroMed Academy of Business Conference Book of Proceedings, EuroMed Press, pp. 898-904, 16th Annual Conference of the EuroMed Academy of Business (EMAB), Vilnius, Lithuania, 27/09/23. <>

de Frutos, NG, Magrizos, S, Istanbulluoglu, D & Moraes, C 2023, . in 2023 Academy of Marketing Science 48th Annual Conference. 2023 Academy of Marketing Science 48th Annual Conference, New Orleans, Louisiana, United States, 17/05/23.

Moraes, C, Istanbulluoglu, D, de Frutos, NG & Magrizos, S 2023, . in 2023 European Association of Consumer Research. 2023 European Advances in Consumer Research, Amsterdam, Netherlands, 6/07/23.

Paper

Istanbulluoglu, D & Sakman, E 2019, '', Paper presented at 2019 AMS Annual Conference, Vancouver, Canada, 29/05/19 - 31/05/19.