Dr Sheena Leek

Dr Sheena Leek

Department of Marketing
Senior Lecturer in Marketing
Business School Director of PG Research Programmes

Contact details

Telephone
+44 (0)121 414 6226
Email
s.h.leek@bham.ac.uk
Address
Room G46, University House
University 麻豆精选
Edgbaston
Birmingham
B15 2TT

Sheena joined the Birmingham Business School from the University of Cardiff in September 2004. In the area of business to business marketing she is interested in the role of information technology on communication within business relationships, the role of social capital in initiating relationships and branding. Within consumer behaviour her research interests include consumer confusion in high tech areas such as the mobile phone industry and convenience and healthy eating.

Qualifications

PhD, University 麻豆精选
MSc Applied Psychology, Cranfield University
BSc (Hons) Combined Studies – biology and psychology, University of Leicester

Teaching

Sheena is responsible for the UG Business to Business Marketing elective and PG Research Methods module for the MSc Marketing suite.

Research

  • The initiation of relationships through networking and social capital
  • The development of networks
  • Communication within business-to-business relationships
  • Business-to-business branding
  • Consumer confusion
  • Healthy eating and convenience

Publications

Recent publications

Article

Pedeliento, G, Leek, S & Christodoulides, G 2024, '', Journal of Strategic Marketing, vol. 32, no. 3, pp. 289-303 .

Leek, S & Afoakwah, D 2023, '', Journal of Marketing Management.

Istanbulluoglu, D, Leek, S & Szmigin, I 2017, '', European Journal of Marketing, vol. 51, no. 5/6, pp. 1109-1128.

Leek, S, Houghton, D & Canning, L 2017, '', Industrial Marketing Management, vol. 81, pp. 115-129.

Chapter

Leek, S & Afoakwah, D 2024, . in M Saren, LM Hassan, M McGowan, NC Smith, E Surman & R Varman (eds), Responsible Marketing for Well-being and Society: A Research Companion. 1st edn, Routledge Research Companions in Business and Economics, Routledge, pp. 260-282.

Abstract

Pedeliento, G, Leek, S & Christodoulides, G 2021, '', AUS-Chalhoub Symposium on Luxury Marketing & Branding , 15/11/21 - 16/11/21.

Conference contribution

Leek, S & Szmigin, I 2023, . in F Kerrigan (ed.), Academy of Marketing Conference 2023: From Revolution to Revolutions ., 275 - O, University 麻豆精选, pp. 242-243, Academy of Marketing Conference 2023, Birmingham, United Kingdom, 3/07/23. <>

Leek, S & Surman, E 2023, in F Kerrigan (ed.), Academy of Marketing Conference 2023: From Revolution to Revolutions ., 226- W, University 麻豆精选, pp. 199-200, Academy of Marketing Conference 2023, Birmingham, United Kingdom, 3/07/23. <>

Leek, S & Surman, E 2023, . in C Dumitrescu & R Shaw (eds), Proceedings of the 48th Macromarketing Conference: With a Little Help from Our Friends: The Value of Connection and Macromarketing Research in Addressing Critical Global Issues. Proceedings of the annual Macromarketing Conference, The Macromarketing Society, pp. 74-76, 48th Annual Conference of the Macromarketing Society, Seattle, Washington, United States, 19/06/23. <>

Leek, S & Afoakwah, D 2019, in Responsible Business Symposium, University 麻豆精选, .

Leek, S & Szmigin, I 2018, in 43rd Annual Macro Marketing Conference, .

Leek, S, Hsieh, L & Kumakura, T 2018, . in Academy of International Business (AIB) .

Leek, S, Canning, L, Sutton-Brady, C, Zolkiewski, J & Houghton, D 2018, . in 34th IMP Conference. www.impgroup.org. <>

Leek, S & Sutton-Brady, C 2018, . in 34th Industrial Marketing and Purchasing Conference,. <>

Other

Leek, S & Montano, S 2022, '', HeFI Conference 2022, Birmingham, United Kingdom, 20/06/22 - 20/06/22.

Expertise

front-of-pack food labelling; food promotions; healthy eating choices

Media experience