Dr Emma Surman

Dr Emma Surman

Department of Marketing
Senior Lecturer in Marketing

Contact details

Telephone
+44(0)121 414 3295
Email
e.l.surman@bham.ac.uk
Address
Room G45, University House
Birmingham Business School
University 麻豆精选
Edgbaston, Birmingham
B15 2TY

Dr Emma Surman's research falls broadly within the areas of consumer culture, critical marketing, sociology of consumption and ethics and sustainability in relation to consumer practices. Recent projects have explored the links between the production and consumption of food including food swapping, communal eating, school gardens and community responses to food poverty. Emma has held grants from organisations including the EPRSC, ESRC and AHRC.

Qualifications

  • PhD, Keele University, UK
  • Postgraduate Certificate in Teaching and Learning in Higher Education. Keele University, UK
  • Postgraduate Certificate in Research Methods in the Social Sciences. Keele University, UK

Biography

Emma joined Birmingham Business School in 2019 having previously worked at Keele University and University of Warwick. She has worked on and led research projects funded by the EPSRC, ESRC, AHRC and other funding bodies. Through this work she has collaborated with a broad range of organisations including community groups, local government, charities and third sector organisations. She reviews for a number of journals and is an Associate Editor for Gender, Work and Organization.

Teaching

Emma has developed modules and taught at undergraduate, postgraduate and executive levels. Previous modules taught include ‘Marketing and Society’ and ‘Marketing and Globalisation’.

Postgraduate supervision

Emma is interested in supervising research in the following areas:

  • Critical Marketing
  • Community Organisations and Consumption
  • Food Consumption and the Intersections with Production
  • Ethical and Sustainable/Consumption
  • Vulnerable Consumers and Market Place Exclusion
  • Participatory/Arts Based and Visual Research Methodologies

Research

Emma takes an interdisciplinary, interpretive and ethnographic approach to consumer research, working in collaboration with a range of organisations including community groups. Recent projects have explored the links between the production and consumption of food including food swapping, communal eating, school gardens and community responses to food poverty.

Publications

Recent publications

Book

Saren, M, Hassan, LM, McGowan, M, Craig Smith, N, Surman, E & VarmanLogo, R (eds) 2024, . 1st edn, Routledge.

Article

Rotenberg, K, Surman, E & McGrath, M 2021, '', Journal of Poverty, vol. 25, no. 5, pp. 465-479.

Surman, E, Kelemen, M & Rumens, N 2021, '', Sociological Review.

Parsons, L, Kearney, T, Surman, E, Cappellini, B, Harman, V, Moffat, S & Scheurenbrand, K 2020, '', Journal of Business Research.

Surman, E & Hamilton, L 2019, '', Sociology, vol. 53, no. 3, pp. 468-485.

Pedersen, RL, Robinson, ZP & Surman, E 2019, '', Sustainability, vol. 11, no. 10, 2788.

Kelemen, M, Surman, E & Dikomitis, L 2018, '', Health Expectations, vol. 21, no. 4, pp. 805-813.

Surman, E, Kelemen, M, Millward, H & Moffat, S 2018, '', Journal of Consumer ethics, vol. 2, no. 2, 2, pp. 17-25. <>

Maclaran, P, Miller, C, Parsons, E & Surman, E 2009, '', Journal of Marketing Management, vol. 25, no. 7-8, pp. 713-728.

Chapter

Saren, M, Hassan, LM, McGowan, M, Craig Smith, N, Surman, E & VarmanLogo, R 2024, . in M Saren, LM Hassan, M McGowan, C Smith, E Surman & R Varman (eds), Responsible Marketing for Well-being and Society: A Research Companion. 1st edn, Routledge Research Companions in Business and Economics, Routledge, pp. 1-22.

Sturdy, A & Surman, E 2009, . in Understanding Corporate Life: The Warwick Organisation Theory Network. SAGE Publications, pp. 165-182.

Surman, E 2009, . in Contemporary Issues in Marketing and Consumer Behaviour. Elsevier Doyma, pp. 197-211.

Conference contribution

Leek, S & Surman, E 2023, in F Kerrigan (ed.), Academy of Marketing Conference 2023: From Revolution to Revolutions ., 226- W, University 麻豆精选, pp. 199-200, Academy of Marketing Conference 2023, Birmingham, United Kingdom, 3/07/23. <>

Leek, S & Surman, E 2023, . in C Dumitrescu & R Shaw (eds), Proceedings of the 48th Macromarketing Conference: With a Little Help from Our Friends: The Value of Connection and Macromarketing Research in Addressing Critical Global Issues. Proceedings of the annual Macromarketing Conference, The Macromarketing Society, pp. 74-76, 48th Annual Conference of the Macromarketing Society, Seattle, Washington, United States, 19/06/23. <>

Other report

Moraes, C & Surman, E 2021, . University 麻豆精选. </news/2021/prme-report-highlights-commitment-to-responsible-business>