Dr Weiyue Wang

Dr Weiyue Wang

Department of Marketing
Lecturer in Marketing

Contact details

Telephone
+44 (0)121 414 6733
Email
w.y.wang@bham.ac.uk
Address
Room G49, University House
University 麻豆精选
Edgbaston
Birmingham
B15 2TT

Dr Weiyue Wang joined the Department of Marketing, Birmingham Business School as a Lecturer in Marketing in October 2017. Prior to this, he was lecturing at Coventry University and University of Salford. Weiyue received his PhD in Marketing from Bradford University School of Management. His research interests include the employee cognition and workplace behaviours. Currently, he conducts research mainly in employee - organisation relationships, individual differences, behavioural ethics, and leadership.

Qualifications

  • PhD (Marketing)
  • MA (Marketing)

Biography

Weiyue has gained his PhD from University of Bradford School of Management. He then worked as the Lecturer in Marketing at University of Salford and CoventryUniversity before joining the University 麻豆精选 Business School in October 2017. Weiyue’s main research interests are focused on how employees’ (especially service workers) job attitudes may influence their performance and behaviour within the organization. He is particularly interested to study the antecedents, consequences, and interactions effects of employees’ cognitions on their behaviours. He is also interested in areas of consumer psychology, business ethics, and cross-cultural research. His articles have been published in academic journals such as European Journal of Marketing, Journal of Marketing Management, Journal of Consumer Behaviour, The Leadership Quarterly, Journal of General Management, International Studies of Management and Organization, among others.              

Postgraduate supervision

 Mr Zikai Han

Research

Research interests:

  • Empowerment
  • Customer orientation
  • Organizational Identification
  • Employee deviant behaviour
  • Leadership
  • Ethical and unethical behaviour
  • Individual differences
  • Job performance 

Other activities

  • Member of European MarketingAcademy (EMAC)
  • Member of Academy of Management (AOM)

Publications

Recent publications

Article

Liu, G, Meng-Lewis, Y, Wang, W & Zhao, Y 2024, '', Internet Research.

Wang, W, He, H, Sahadev, S & Song, W 2018, '', Journal of Consumer Behaviour, vol. 17, no. 3, pp. 326-339.

He, H, Harris, L, Wang, W & Haider, K 2016, '', Journal of Marketing Management, vol. 32, no. 13-14, pp. 1308-1332.

Balmer, J & Wang, W 2016, '', Journal of Brand Management, vol. 23, no. 1, pp. 8-21.

Balmer, J & Wang, W 2016, '', International Studies of Management and Organization, vol. 46, no. 4, pp. 247-255.

Zhu, W, He, H, Trevi帽o, L, Chao, M & Wang, W 2015, '', The Leadership Quarterly, vol. 26, no. 5, pp. 702-718.

He, H, Wang, W, Zhu, W & Harris, L 2015, '', European Journal of Marketing, vol. 49, no. 11/12, pp. 1751-1776.

Conference contribution

He, H, Zhu, W, Wang, W & Wang, G 2017, . in European Marketing Academy (EMAC). EMAC 2017, Groningen, Netherlands, 23/05/17.

Paper

Wang, W, He, H, Sahadev, S & Song, W 2018, '', Paper presented at SERVSIG 2018, Paris, France, 14/06/18 - 16/06/18.